Nurtured By Nature is a New Zealand company, which for 18 years has been offering divine, yet practical, clothing for infants, babies and children up to 5 years old. As well as selling directly to the public through our website, we also supply some of the most beautiful stores in New Zealand and export to high-end independent boutiques and department stores around the world.
What makes our clothing different?
Our emphasis is on simplicity of design and comfort; styling is classical and non-fussy in gorgeous sophisticated colours.
We believe that less is more, so we encourage people to buy one beautiful timeless item rather than indulging in the mass-produced, ‘throw away’ society we live in. Each Nurtured by Nature product has been designed with great love and attention to detail, so that it may be handed on to either the next sibling or to the next generation.
We choose materials (merino wool and cotton) that are super soft, non-irritant and come from natural resources. Our garments are ‘easy care’ for parents, machine washable, non-shrink, colour fast and durable. Read more about our products.
Central to Nurtured by Nature's vision is the strong held belief that it is the birthright of every child to be cared for and loved which forms the basis of a cocoon of personal strength and positive self-image that will last a lifetime. Moreover, the gift of total unconditional love for our children will ensure a healthy future for the whole planet. It was this very driving force that gave birth to the business and prompted Tracy & Clive Heaven (founders of Nurtured by Nature) to design, in the first instance, a newborn baby range of garments with the unique natural qualities offered by New Zealand Superfine Merino Wool.
'Cocoon' is the concept: to produce the finest soft and natural clothing range possible with the emphasis on safety and practicality nurturing both mother and child. We appreciate the understated. Our products are quiet and gentle. Gentle on babies and gentle on our world. We operate with absolute respect for others and our environment.